| U.S. Average Search CPC by Category, November and December, 2008 | ||||||
|---|---|---|---|---|---|---|
| Category | CPC December ($) | CPC November ($) | Change (%) | |||
| Automotive | 0.50 | 0.48 | 4 | |||
| Dating | 0.30 | 0.33 | -9 | |||
| Insurance | 11.88 | 11.61 | 2 | |||
| Mortgage | 1.47 | 2.23 | -34 | |||
| Retail | 0.51 | 0.49 | 4 | |||
| Total finance | 1.45 | 1.67 | -13 | |||
| Travel | 0.60 | 0.61 | -2 | |||
Source:  2009 | ||||||
Average Search CPC Data by Category for December 2008
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