Cybergeeks Trying to Save the 'NYT'

Even as the financial pages write The New York Times' obit, something hopeful, "a kind of evolution," has been going on at the paper. A variety of new features have popped up on the newspaper's Web site, such as video, audio and "drillable" graphics. It is a reinvention of the Times voice, shattering the omniscient God-tones in which the paper had always grounded its coverage. The online features tug the reader closer through comments and interactivity, rendering the relationship between reporter and audience more intimate, immediate and exposed.

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