Schmidt to step down? - MSN UK Video site for unsigned artists - Newspaper ad rev falls - Motrin case study Chrome usage up - Google layoff - Twitter News? -

While Google's market capitalization tanks and the company launches its first wave of cost-cutting, CEO Eric Schmidt is devoting much of his public-speaking time to pressing for green-energy stimulus plans and discussing the auto industry bailout. This is because he is getting ready to take a position in the Obama Administration.

Microsoft MSN U.K. Debuts Video Site for Unsigned Artists
MSN site in the U.K. has launched a new feature that allows independent artists upload their music videos for viewing by the site's 5.4 million unique monthly visitors. The MSN Unsigned site, which also features a music podcast and articles on the music industry, will be accessible only to U.K. residents.

Newspaper ad revenue fell almost $2 billion in the third quarter for a record 18.1% decline, according to new statistics from the Newspaper Association of America. What's worse, newspapers' online ad revenue fell for the second quarter in a row.

Mathew Ingram discusses the pros and cons of using Twitter as a source of News

We're pleased to present our list of The Biggest Losers: 20 global moguls who have gotten creamed in the recent economic collapse. Gates, Dell, Jobs, Brin, Page, Redstone and more

3.6 percent of those visiting CNET in October used Chrome, up from 1 percent in September, when Google launched Chrome.

Google has clearly managed to get around the SEC's requirement that it publicly disclose layoffs by classifying close to 30% of its workforce as contract workers. According to SEC documents, Google has 20,123 employees, but Web Guild claims the actual number is closer to 30,000. By under-reporting actual employee headcount, Google ends up looking better to Wall Street. As Web Guild says, "A low headcount gives the illusion that productivity per employee is more than it actually is, which in turn looks good in the eyes of Google shareholders which is ultimately good for Google's stock in the short term."

Craig Newmark, founder of Craigslist, the online bane of all newspaper classified sections, sees a promising new phase for news media. He believes that people want a few sources of national news overall and then a lot of sources for very local information and assistance. "Now and then we do care about really big issues, but we also need to see the hyper-local stuff, and I think that's the way many newspapers are going to survive," he says. Readers care about what's happening around them because they all live in communities, and "in our culture now, we feel frequently isolated from those around us." He says that local papers in the future may also serve as a home for community organizers, a new and evolving role for newspaper staffers who blog, host discussions and are engaged with people in the community. Advertising and sponsorships would come from ma and pa shops. "They need to get readers' attention, and that's a matter for display ads, not classifieds. Craigslist is classifieds."

J&J Caved to a Vocal Flash Mob, but Did It Hurt Its Relationship With a Larger Audience? At first glance, it looks like Johnson & Johnson's Motrin was chastened by the power of social media when it yanked a Motrin ad campaign pilloried by mommy bloggers on YouTube and Twitter. But as it turns out, J&J might have been a tad hasty in pulling down its ad. In doing so, it bowed to a vocal flash mob that represents a tiny fraction of moms, and Twitter, which itself attracts about 0.15% of the world's internet users each day.

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