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Arun Sarin being considered for Yahoo job
Among those being considered is Arun Sarin, who retired as chief executive of Vodafone Group PLC in July, according to people familiar with the matter.

Mobile Marketer's Classic Guide to Mobile Advertising
Targeting advertisers, media planners and buyers, agency executives, publishers, teleservices pros, carrier officials and service providers, this guide is chock-full of information on how to conceive, execute and analyze mobile ad campaigns. Mobile advertising is at a critical juncture in its history. Marketers have expressed interest in reaching consumers on the go through opted-in marketing, advertising and promotions. But not too many know their way around this latest wing of the multichannel marketing industry.

MySpace Links MySpaceID to Google Friend Connect
MySpace.com is teaming up with Internet search leader Google Inc. in a campaign to extend MySpace's reach and counter the expansion of their common rival Facebook Inc. The alliance, unveiled late Monday in Paris, builds upon MySpace's seven-month-old effort to make it easier for the 127 million worldwide users of its online hangout to connect with their social circles while they're at other Internet destinations.

Paulo Coelho: "MySpace Is My Wife, Facebook Is My Mistress"
Coelho, who has sold 135 million copies of The Alchemist, announced his new movie project, The Experimental Witch, in partnership with MySpace. The movie is based on his book The Witch of Portobello and it marks the the first time he has granted movie rights for any of his creations. Hollywood producers have been clamoring for years to make a film version of The Alchemist, but so far he has declined.

Google Adds Print Magazines To Book Search
In addition to books, Google has announced that they will be bringing more magazine archives and current magazines online, partnering with publishers to begin digitizing millions of articles from titles as diverse as New York Magazine, Popular Mechanics, and Ebony.

MySpace to launch MySpace Toolbar on Wednesday
MySpace is making a number of announcements today. In addition to MySpaceID, the company will be announcing the launch of MySpace Toolbar for Internet Explorer and Firefox. For now only Windows users will be able to run MySpace Toolbar - a Mac version is promised soon.

Gmail Finally Gets A To-Do List
Someone at Google finally realized how helpful it would be to add a to-do list to Gmail. It is called "Tasks" and is now available in Gmail Labs (click on the beaker icon next to "Settings" on the upper right hand corner of Gmail). When you enable Tasks, it appears as a link in the left-hand column under Contacts. Click on the link and a box pops up in the lower right-hand corner like it does with Gtalk. You can add tasks, reorder them, cross out completed tasks, switch to a new list, or pop out the box to keep on your desktop.

Ralph Lauren's Web Strategy Eclipsing the Magazines it Advertises In
Dylan Stableford: Polo.com boasts an average of more than 3 million unique visitors a month, a full-on digital magazine and more flash content than most magazine Web sites. The company itself has "a couple hundred" employees on the digital side. All of which begs the question: If your brand's Web site is so successful, why bother advertising on magazine sites, whose traffic—and expertise—you dwarf?

Virtual world for Muslims debuts
A trial version of the first virtual world aimed at the Muslim community has been launched.Called Muxlim Pal, it allows Muslims to look after a cartoon avatar that inhabits the virtual world. Based loosely on other virtual worlds such as The Sims, Muxlim Pal lets members customise the look of their avatar and its private room. Aimed at Muslims in Western nations, Muxlim Pal's creators hope it will also foster understanding among non-Muslims.

Sony Ericsson to develop Android-based handset
Sony Ericsson announced its membership in the Google-led Open Handset Alliance industry group, confirming the move signals its intention to develop a device based on Google's Android mobile OS. According to Sony Ericsson, joining the ranks of the Open Handset Alliance complements the handset maker's existing Open OS strategy, which is based on the Symbian and Windows Mobile platforms.

Would You Pay Money to See Your Favorite Site Ad-Free?
When we asked consumers if they would pay $39.99 a year, which comes out to less than $4 a month, for an ad-free version of one of their favorite sites, only 2.4% said definitely yes, they would be likely to do so. And only 3.5% said they'd be very likely. In fact, 84% of the people said they'd be unlikely or not at all likely. Consumers might "hate ads," but not enough to pay even as little as a few cents a day to avoid them.

Newspaper Ad Revenues See Historic 18% Drop
Total print and online newspaper advertising revenues plummeted to $8.92 billion in Q3 2008, an 18% drop of nearly $2 billion from Q3 2007, and a 6.9% drop from Q2 2008, according to figures released by the Newspaper Association of America, MarketingCharts reports.

Amazon Innovates Its Way Through The Recession
How does Amazon.com finally plan to put its brick and mortar competitors out of business? Using a new mobile feature from the online retailing giant, consumers can take mobile photos of items they want to buy, store them in an online shopping cart, and then complete the purchase --usually at a discount -- whenever they want. The application, designed for Apple's iPhone, lets consumers reference Amazon's entire catalog of items and complete purchases with a single click.

An Interview With a Cost-Per-Lead Expert
Performance media buying is one way to minimize risk associated with media dollars in these strange economic times. a scoop from an expert in the space: Jonah Mytro, director of Mediaspike, based in Brookline, Massachusetts.

Yahoo cuts search agency commissions in UK
Yahoo! has been informing agencies that it will be reducing the levels of UK paid search commission it hands out from the 1st January 2009. The move follows Google's decision to scrap their similar scheme Best Practice Funding (BPF) entirely on the same day. Although Google's move is the more extreme, agencies have been 15 months notice to plan for the changes, while Yahoo's move has only just been announced.

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