Automobile maker Skoda is running a mobile campaign to promote its new Fabia car to Chinese consumers. Skoda is using MyClick's image-matching marketing platform. Chinese consumers just snap a picture of the Fabia logo and text it to 106631111.
Google OS? - Hallmark joins Google TV ad platform - Timeout NY for sale - Comscore Ecom 07-08 comparison - NYT site links to stories on other sites - No Newspapers in 2010
Viacom to cut 7% of staff , AT&T - 12,000 jobs (4%) , NBC Universal - 500 staff , Gannett cuts 655 jobs
Net Applications noticed something unusual with stats from Google.com, which would represent Google (NASDAQ: GOOG) employees, not the public at large that use its search engine. One-third, however, were unrecognized even though Net Applications' sensors can detect all major operating systems including most flavors of Unix and Linux. Even Microsoft's new Windows 7, which is deployed internally at Microsoft headquarters, would show up by its identifier string. But the Google operating systems were specifically blocked.
The New York edition of Time Out is officially on the block, the company has confirmed. The asking price is approximately $40 million. "It isn't so much that we want or need to sell Time Out as we want to find a replacement for our existing investors," president Alison Tocci wrote in an e-mail to FOLIO:. "And that may or may not involve a full sale, depending on what a potential buyer or investor is willing to spend."
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year. CBS Radio's 150 stations and LaunchCast's 150 online stations will be integrated into Yahoo's music site, powered by CBS Radio's player. CBS Radio will sell the entire portfolio.
Today, the New York Times is redefining "Extra" as stories written by others. It is turning on a new feature on its homepage called Times Extra that will start adding links from elsewhere underneath the headlines of its own articles. The related links are from other news sites and blogs (even the Wall Street Journal), with the source highlighted in green to differentiate them from the New York Times' own stories. The links come from Blogrunner, the buzz aggregator the New York Times bought in 2005.
"Fitch believes more newspapers and newspaper groups will default, be shut down and be liquidated in 2009 and several cities could go without a daily print newspaper by 2010," the Chicago-based credit ratings firm said in a report on the outlook for U.S. media and entertainment.
Google has had some trouble persuading media companies to place inventory up for bid, but Hallmark has joined the effort, alongside Bloomberg Television and several NBC Universal channels. The deal covers the Hallmark Channel, in 86 million homes, and its lesser-distributed Hallmark Movie Channel. Inventory to run nationally on both should be available for purchase early next year.
Sites I read, in no particular order
- Ad Week
- Adage Digital
- All Things Digital
- BBC Tech
- Brand Week
- iMedia Connection
- Information Week
- Internet News
- Marketing Vox
- Media Buyer Planner
- Media Post
- Media Week
- Mobile Marketer
- Moco News
- Paid Content
- Radio and Music
- Read Write Web
- Tech Crunch
- Telecom Paper
- Yahoo Tech Blogs