Google announced today the addition of two new health insurance companies to its
Google Health
platform at the Health 2.0 – original naming FTW – event in San Francisco. The fact that the company is touting this addition
on its main blog
is telling because it cuts to the heart of the product's main challenge. With today's addition of both Harvard Pilgrim Health Care and the American Postal Workers Union Health Plan to the program, the current count of participating insurers is three (Blue Cross Blue Shield of MA joined late last year). Needless to say, there are
hundreds more
health insurance providers in the United States, so it's going to be a long haul for Google to include the majority of them in the program.
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