Google announces View-through conversion reporting

Google has added a feature on the Google Content Network called View-through conversion reporting. The tool lets people better measure the impact of display ad campaigns where ads are seen, but not immediately clicked on, according to Amanda Kelly. She provides examples of how to use the tool, as well as the benefits. Some of those benefits include how to determine the best ways and places to advertise, how best to optimize display ad campaigns, and how to spend advertising dollars more effectively more

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