The aftermath in a nutshell: The campaign is now stopped, Google is embarrassed, apologizes and penalizes the Japanese site with a PageRank reduction.
This blog is about the Internet online industry, the trends, news and latest happenings
Google Japan Apologizes For Awkward PR Campaign, Gets Punished With PageRank Reduction
After an embarrassing pay-per-post campaign Google launched in Japan with the aim of boosting awareness of a new keyword hitlist box on the Google Japan
top page, it now turns out the move, which was first brought to light by Japanese super bloggers Masato Kogure
and Akky Akimoto
, triggered a number of repercussions.
Subscribe to:
Post Comments (Atom)
Sites I read, in no particular order
- Ad Week
- Adage Digital
- All Things Digital
- BBC Tech
- Brand Week
- ClickZ
- Contentinople
- Diginews
- Gigaom
- iMedia Connection
- Information Week
- Internet News
- Marketing Vox
- Media Buyer Planner
- Media Post
- Media Week
- Mobile Marketer
- Moco News
- Paid Content
- Radio and Music
- Read Write Web
- Tech Crunch
- Telecom Paper
- Wired
- Yahoo Tech Blogs
No comments:
Post a Comment