When it comes to Web analytics, Google has been shaking up the established fee-based players with its free offering – Google Analytics – and quickly grabbed the lead in market share, but researcher CMS Watch said big companies would be well-advised to check out a lesser known analytics player, Yahoo.
Last spring, Yahoo (NASDAQ: YHOO) bought Web analytics company IndexTools and converted the company's service to its own under the name Yahoo Web Analytics. CMS Watch said with the conversion complete, Yahoo is slowly ramping up promotion and further development of the service, but it already offers several advantages over Google Analytics.
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